When Scottish explorer James Bruce published a five-volume work in 1790 about his search in Ethiopia for the source of the Nile, European readers dismissed his account of ancient churches and castles: surely no such things existed in the heart of Africa. Fast forward to 2014 and Solomon Tadesse sometimes feels he faces similar preconceptions as he seeks to attract tourists three decades after images of famine and communist purges filled TV screens and shaped the world's view for a generation.
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